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Original Site & Blog Design, Favorites
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The First Impression |
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The base of any branded
image on the Internet starts
with an original design for your website and a coordinating blog.
A WordPress blog will be installed on your host
rather than creating it on a free blog site. This enables you to have
more control over the
content of your blog,
including affiliate links,
as well as an
easy-to-remember URL on your own domain, yourdomain.com/blog. |
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The favorites icon or
"favicon" is the tiny image
that shows up in the
address bar of your browser
when someone visits your
site. When people
bookmark your site, the favicon will show up next to
your site name in their
list. |
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Advertising Elements |
Promote Your Business |
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The ad banners included in
the bundle are standard
sizes for the web, 468x60
and 125x125. It's important to have
standard sizes in order to
fit the required
format on other sites.
Use them to exchange links, to place on
directories and for paid
advertising. The 125x125
size ads are now being built into
many blog templates. |
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Print Elements |
Extend Your Image to Print |
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Continue promoting your logo-branded image by
including a customized receipt in your
shipments. It will be the first
thing the customer sees when opening the
package and it will reinforce your
business brand.
For service businesses that don't
require shipping, you can email the
receipt file |
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and the customer can print a hard copy,
if needed, for their records. The
receipt is in Microsoft Word format.
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The business card template, in Microsoft
Publisher format, can be used with VistaPrint, other printing companies or you can
print the cards yourself. Business cards can also be used as hang
tags and price tags.
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Design Dossier |
Own Your Business Image |
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 Each bundle also includes a Design
Dossier which contains the color codes and fonts used in the design as well as a high-quality PNG logo image
so that new print items, branded products or advertising based on your
theme can be created. It also makes it possible to do a minor redesign of your website in the future to give it a fresh updated look.
This is
incredibly
important. Ask anyone who has paid
to have a website designed and later
couldn't locate the original designer when they wanted to expand the use of their branded image. The only choice
was to create low quality new features with
substandard images or pay for a new
design. With this
information, you will have control over
your design and your logo for the life of your
business. |
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Search Engine Optimization |
Attracting Customers to your Website |
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You will receive a short e-Book, SEO
Primer, that explains the basics of
search engine optimization and describes
the tried and true techniques that give
the best results. Following the
simple instructions when creating the
pages of your website can result in
higher placement in
the search engines and increased
traffic. The little bit of extra
effort it takes will be one of the most
important things you do for your
business. |
